Helping SA traders
become profitable.
TradeJournal exists for one reason - to help South African traders improve their results through better data, honest analysis, and real self-reflection.
Our mission
We're building the platform we wish existed when we started trading.
Most traders fail not because they lack intelligence or dedication, but because they don't learn from their mistakes. They repeat the same errors, let emotions drive decisions, and never truly understand what's working and what's not.
TradeJournal changes that. When you can see your trading clearly - expectancy by setup, drawdown by session, mistake patterns - you can fix what's broken and double down on what actually works.
No gimmicks, no false promises. Just powerful analytics and honest feedback about your trading performance.
2025
Founded
In South Africa, for SA traders
12
Core features
Purpose-built analytics tools
100%
SA-focused
ZAR, JSE, SARB, SAST aware
R0
Free plan
Free forever, no card required
What we stand for
Principles that drive every decision.
These values guide every feature we build and every decision we make.
Data Over Emotion
Every feature is built to help you make decisions based on statistics, not gut feel. Your edge lives in the data.
Built for SA Traders
South African traders face unique challenges: ZAR pairs, JSE timing, SARB events. We built around those realities.
Accessible Pricing
Institutional-grade analytics shouldn't cost institutional rates. Pro tools in ZAR, no USD conversion tax.
Radical Transparency
No hidden fees, no dark patterns, no invented metrics. Honest about what we are, what we're building, and where we're going.
Your Data is Yours
Your trade history is private and encrypted. We don't share it, sell it, or use it for advertising. Ever.
Continuous Improvement
The platform improves with every cohort of traders. Regular updates driven by real user feedback.
Our journey
From concept to launch.
Building the right solution for South African traders, one iteration at a time.
Research & Discovery
Identified the gap in trading journal platforms for South African traders. Interviewed 50+ local traders to understand their real needs.
Platform Development
Built core features with continuous feedback from the SA trader community. Focused on what matters most: analytics and honest insights.
Private Testing
Selected group of traders tested the platform in real trading conditions. Refined features based on live usage and feedback.
Public Launch
Opening the platform to South African traders, with a free forever plan and paid Basic and Pro tiers for deeper analytics.
Be part of the story.
Start on the free forever plan. Join a growing community of SA traders - your feedback directly influences the roadmap.